For those having a life and therefore not following all US election ads on TV: McCain ran an ad comparing his rival Senator Obama to the "brainless blond celebrity Paris Hilton".
In the US politics is like selling margarine:
just run TV ads
… and try to explain why your margarine or politics are better than others…
None of both are having convincing plans to solve problems. Let’s give an example you first should discuss with your smart 5 year old:
Problem:
- The earth is getting to warm because of burning overly expensive oil.
Solution?
Ask your 5 year old!
Didn’t he make the smart remark:
stop burning oil all together?
Yet according to McCain you should:
start drilling for even more oil…
You can only sell bad margarine using an overly smart marketing campaign…
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