1. Make other people happy
2. Get a tax deduction
3. Get rid of your car easily
Google is celebrating its 9th birthday today. Happy birthday Google.
That reminds me it is almost 10 years ago that I couldn’t find decent things anymore in Yahoo and therefore switched to HotBot. 1 year later came Google and the rest is as they say history, whether you live in Malaysia or not 
a mock advertisement done for fun with Sara, Shermaine and Jaja for the advertisement class.
After recording great profits, well over nine billion dollars in the year 1984, the Union Carbide Corporation had every reason to seek further expansion. The Union Carbide Corporation, an American corporation, had in excess of fourteen plants in India. It was an international corporation ranked as one of the most profitable corporations in the industrial sector in the United States. In establishing itself in the city of Bhopal, India, this corporation had the aim of supporting the locals, through corporate social responsibility. However, this aim was never to be realized. In the year 1984, a disaster that claimed several thousands of lives occurred. It was considered by many as one of the worst incidences of its nature to have occurred across the world. This study is aimed at establishing the motives of Union Carbide Corporation in establishing itself in India, as well as the measures it could have taken to prevent the disaster that took place in 1984. It will also assess the implications of setting up plants in Malaysia, as well as whether the union has made any steps in avoiding similar occurrences in the future.
Union Carbide in India
The Union Carbide Corporation was very profitable around the time that this major tragedy occurred. The aim of its establishment in India was to not only expand its profit base, but also to aid in technology transfer (Browning, 1993). The arrangement was that Indians would be properly trained in the operations of the corporations in order to ensure a smooth transfer of technology (Browning, 1993).
Union Carbide Corporation’s Disaster Preparedness
In India, there are certain guidelines, which apply to all of the corporations dealing with anything potentially harmful to the environment. At the same time, every corporation is has its own Safety Management Systems, which clearly stipulate the ways in which disasters such as this one could be avoided. If these guidelines were followed, it would have been easier for the company to deal with this crisis (Freeman, 1996, p. 28). At the same time, the tragedy was allegedly triggered by an angry employee, who decided to mix the toxic methyl isocyanides with water, which triggered the reaction. The corporation also should have set in place, modes of conflict resolution, considering that the nature of operation was extremely risky (Pollit and Jones, 2006, p. 60). This would have ensured that the employee was taken care of, thus avoiding the unfortunate situation.
The Importance of Planning in Corporate Response to Disaster
The importance of Safety and Health Management Systems is that they clearly identify the safety procedures in case of emergencies. As it were, the parent company in the U.S was unaware of the situation twelve hours after it happened. If there was a proper system in place, most of the deaths would have been prevented (Browning, 1993).
The Implication of Union Carbide Establishment in Malaysia
In allowing the Union Carbide Corporation to establish itself in Malaysia, the government failed to consider the possibility of a recurrence of the tragedy. It also means that most governments in the developing nations place greater supremacy on investment, even where the countries do not have technical know how in either evaluating the impact of those investments on the people (Strohm, 2002, p. 92).
Did Union Carbide learn from its experience in Bhogal?
There were several lessons that Union Carbide learnt from its experience in Bhogal. After the incidence, the company suffered massive losses of property and profits. The were several changes that were made, including setting up of facilities to help the victims, as well as media campaigns, all aimed at informing the people about the humanitarian initiative of the company. This shows that the company learnt some important lessons from its experience in Bhogal. They had to learn the lesson to safeguard their reputation. After all corporate reputation means a lot than their brand reputation (Fombrun, 2002, p. 53).
Conclusion
Although a lot has been said regarding the company, it is important that the role of governments in the regulation and protection of their people be more proactive. This is because; it was evident that the government of India failed its people by licensing a corporation that was potentially harmful to its people. The fact of establishment in Malaysia should also be thoroughly scrutinized to ensure that there is no possible recurrence of the Bhopal incidence.
The author Anna Petrescu has academic writing experience of over 5 years. She holds a PHD in education from Cambridge. She has been assisting students in writing professional academic papers including thesis, dissertations, research papers and term papers. bestessayscenter.com
